I Prefer The Obscure Remix Blog

It’s a song for the advert, it’s an advert for the song!

A good friend of mine recently managed to get a track onto a very high profile advertising campaign. The novelty still hasn’t worn off, any time it comes on the TV I get very excited, and somewhat proud. Here’s the advert, I’m sure you’re all familiar with it by now.

The song is Augustine, from the Jeff Martin album, Spoons. Spoons is an amazing album that got passed over when it initially came out. It’s a travesty as it’s such a fine work, but I’m hoping he’ll do a Jose on it, as it’s known in ‘the game’. I was running a record store when Veneer initially came out. I remember taking a box of it from the lovely people over at Vital. The contents of that box sat on the shelves for quite some time, much to my dismay.Then one day some lunatic released 250,000 coloured ping pong balls down a street in San Francisco. The rest as they say, is history. Since then, people like Peter Bjorn & John have managed to pull a Jose, even Regina Spektor. So why not Jeff? You tell me, I don’t know, there’s no justice.

Here’s another advert currently causing a storm in the world of advertising. I think it’s great (but you have to remember I’m a drummer), but nobody I know is able to remember what the product is when asked if they are familiar with the advert. Funny that.

And this is an advertisement for, well nothing really. It’s just a tenuous link to a clip of a dumb kid who clearly possesses none of the grace or elegance of the gorilla from the previous clip.


November 6, 2007 Posted by | Advertising, Jeff Martin | 3 Comments